Video advertisements
Advertising is a way of communicating with your customers to inform, persuade, and encourage them to purchase your products or services through the medium of video. But in a broader sense, advertising is about shaping perception and creating a lasting brand impact.
Advertising typically has one or more of the following objectives:
- Brand Awareness: Reaching as many people as possible to make your brand recognizable.
- Customer Conversion: Converting potential customers who haven’t yet interacted with your brand.
- Retention and Loyalty: Keeping existing customers engaged and loyal to your brand.
- Revenue Generation: Driving sales and direct Return on Investment (R.O.I) from ads.
By identifying your goals, you can select the most effective types of advertising for your brand.
Steps of Video Advertisement Production :
i) Pre-production –
Kuber understands the video requirements of the customer. After the customer chooses the Video type, Kuber writes professional script for the same which explains the features and benefits of the product/service provided by the customer.
Story-boarding (sketches of shots) and Shot list is prepared by Director Tarun Kanwar and Director of Photography.
ii) Production –
a) Cinematography involves the Lighting done by cinematographer. Rectangular yellow Led lights is used for standard 3-point lighting. Tone and mood of the scene of ads is decided. For comedy ads, over-lighting is used. For serious ads, dim lighting is used.
b) Director of Photography (DOP) is responsible for video shoot using Mirrorless camera mounted with Rode mic for crystal clear sound. Their is no compromise on video quality and audio quality.
iii) Post Production –
Video editing of the video is done using Kdenlive software by video editor Tarun Kanwar.
Sound composition and colour correction is also done in Post-production. Colors that video editor uses helps convey emotions. Bluish tone is used for cold emotions. Warm yellow tone is used for emotions of love.
Their are 6 types of Video Commercials/Advertisements :
a) Brand History based Advertisements – The details of history of creation of the brand by the owners of the business is shown in this type of advertisement. Its duration is 3 minutes to 6 minutes. Its price is Rs 60,000 to Rs 70,000 for online platforms. Its pricing is Rs 5 lakh to Rs 7 lakh for Television commercials.
b) Video ads for video streaming platforms like Framatube or Peertube. Spokesperson is hired for this type of advertisement – Duration is 45 seconds to 60 seconds. Its price is Rs 25,000 to Rs 30,000.
c) Video reels for Pixelfed of duration 60-90 seconds.
Its duration is 30 seconds to 45 seconds. Its price is Rs 6500.
d) Animation advertisement – Its duration is 30 seconds with 3-10 seconds of Animation. Its price is Rs 11,000.
e) Educational Content Video – Its duration is 15 minutes to 18 minutes. Its price is 20,000 to Rs 23,000.
f) Business Owner video – Its duration is 1-2 minutes. The business owner has to speak about details of company’s goal, list of products/services and its benefits. Its price is Rs 11,000.
The video advertisement produced by Ethical softwares will be provided to you for uploading on your website and video streaming channel like Framatube or Peertube (safe alternative for you-tube). Video reels will be provided to you for uploading on Pixelfed (safe alternative for instagram).